Dunkin Donuts
2023 | Print, Metaphor
For this ad design, I chose Dunkin' donuts to design an ad to promote their donuts. Dunkin' donuts usually use direct doughnut images and or combines their products with concepts that convey a feeling of happiness and joy. Sometimes video ads are also used to convey a sense of love for the donuts and the wonderful feeling that Dunkin' donuts can bring to people. So in the poster design, to convey this endless joy, I linked Dunkin' donuts with the amusement park. Because when people think of amusement parks, they are always full of joy and excitement. The moment you bite into Dunkin' donuts, it's like you're at an amusement park facility and you feel pure joy!
School of Rock
During my summer internship at the Music Theatre Performance Center under Shanghai Media Group, I worked with the marketing team to promote the School of Rock musical.
My role involved designing a variety of promotional materials, including posters, merchandise, and supporting visuals, to effectively capture the spirit of the musical and engage the target audience.
Shanghai Media Group | 2024 | Internship
Other Visual design
2023
For me, the epidemic has kept me from experiencing spring for 3 years. I have been forced to spend less time outside, quarantine at home, and wear a mask when I go outside. Now I can finally get out of the house in spring, feel the sunshine on the lawn, and experience a pleasant life. I made flower mask to express my desire to experience the beauty of spring. Rhythmic sensation to trigger people's sense of smell when seeing the flowers.
2023
The entire poster uses mainly serif typeface because the poster looks more aesthetically pleasing and easy to read when printed out in serif. Except for "Feeling overwhelmed" which is a san-serif font because I wanted to draw people's attention to it by contrast, including the bright white and pink shades I used. I hope that through these colors people will feel a sense of calmness and warmth. It gives people the idea to try meditation to relax themselves.
2023
2023
2024
2024
As the Director of Publicity for the Faith Work Student Club. One of my primary roles has been create eye-catching event posters that effectively communicate our club's message and mission. Working closely with ministry members, I've taken on the responsibility of conceptualizing and designing posters that not only capture attention but also convey the essence of each event we organize.
2023
2024
